Social Media Marketing

If you’re not sure whether social media marketing should be part of your overall marketing plan – or if you aren’t even really sure what social media marketing is – read on to learn more and determine if it may be time for you to join the social media bandwagon.

• Social media marketing is now the norm.
  Social media marketing is often part of most marketing plans.
  
  
• Social media marketing drives traffic to your web site.
  Social media can be effective at driving people to your web site as it allows you to post something online and have those who read it forward it along to their friends. This allows you to benefit from the primary traffic, referrals and links on other web sites.
  
• Social media marketing improves your search engine rankings.
  Large groups of organic (non-paid) links to your site improve your search engine rankings. These links can come from the social media sites you use to promote your brand, plus the links that others post who are interested in your company or solutions.

Getting Started

If you don’t have any social media marketing initiatives in place, there are three basic ways to get started:

• Start a Blog – there are many applications out there, some of the most commonly
  are Blogger and Wordpress.
• Twitter account.
• Facebook company/business page.
• Facebook also offers advertising opportunities.

If you are interested in developing a social media presence for your company, but you are not sure where to begin, give us call! Below are some links to resources you may find helpful as you embark on Social Media Marketing.

- The MJ team

Blog Resources 

• https://www.blogger.com/start
• http://www.wikihow.com/Start-a-Blog
• http://en.wordpress.com/signup/

Twitter Resources

• https://twitter.com/
• http://tinyurl.com/
• http://davefleet.com/2008/10/practical-101s-getting-started-with-twitter/

Facebook Resources

• http://www.facebook.com/pages/create.php
• http://www.facebook.com/help/new_user_guide.php
• http://www.facebook.com/advertising/?src=fbj9

Twitter Lingo

• Twitter - A social networking site that allows you to keep in touch by sending out quick,
  frequent messages.
• Tweet - A short (140 character) message.
• Tweeple - People who use Twitter.
• Followers - Tweeters who are following your tweets. Followers will see any updates
  you make on their homepage of Twitter.
• Following - Tweeters you’re following. You will see any updates (tweets) on your
  homepage from anyone you’re following.
• Direct Messages - You can send a direct message to another user by using the message
  link on their profile page, the reply icon from your own direct message, or using the
  command d + username + message. Only you and the person you are direct messaging
  will see the contents of the tweets.
• Favorites - You can store any of your favorite tweets by clicking the star icon by the
  message. (You must hover over the message to see this icon).
• @replies - By using the @ + username, you can direct a tweet at a specific user. This
  type of messaging is publicly visible.
• ReTweet - To re-send a previous tweet or to resend someone else's tweet so it reaches
  a larger audience.

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