Getting Your Web Site “Back to Work”

As summer comes to an end and Back to School Season is in full swing, it’s time for us all to get into the “Back to Work” mindset – and make sure that our web sites are ready to help us meet our business goals and objectives.

As the economic woes linger on – and they may for some time to come, now is the time
to make sure your web site is in tip top shape and functioning to its maximum capacity to capture new business and solidify your relationship with your current customers.

Over the past few months MJ has discussed several techniques and online marketing strategies that can take your site to the next level. Let’s recap them now and see which ones can help get your site ready for the peak fall and holiday seasons that are just around the corner.

Twitter
Twitter is a free social networking and micro-blogging service that enables its users to send and read other users' updates known as tweets.

Check us out on Twitter www.twitter.com/microjenisys and get familiar with the online social networking tool that everyone is talking or “tweeting” about!

Effective Email Campaigns
Reaching out to loyal clients, consumers, resources and target audiences on a regular basis is an important way to keep your business or organization “top of mind” with your audience. Here’s how you can get started on an email campaign program:

• Designate a campaign tool that will suit your needs to manage your email lists and distribute your blasts. There are many affordable and easy-to-use tools to choose from such as Mailer Mailer, Bronto, and Constant Contact.
• Design an email template, matching the graphics to your brand and web site.
• Plan your campaigns based on your customer’s needs and wants. Here are some ideas on how to determine the schedule and content for your Email Campaign:
  • Follow the Calendar Year - holidays, seasons and buying cycles.
  • Do you have new product or services to promote? Clearance sales, volunteer opportunities, special announcements?
  • Get a head start by designing messages in advance.
• Setup your first blast and send it out to a small test group. This will ensure that the
  email looks and sounds presentable in many platforms and email services.

• Use Polls or Quizzes and perhaps include an incentive
• Promote Your Social Profiles
• Maintain a Blog

Use Press Releases on Your Web Site
Press Releases are an easy way to add credibility to your web site and a great way to keep the site fresh with new content. They also serve as excellent search engine content. The more instances you post credible information, the higher on search engine results you become.

Getting Back to Basics
Most importantly –  make sure your site gets back to basics – that means making sure the content is fresh, up-to-date and full of the information your customers are looking for!

If you’d like more detailed information on any of these ideas or techniques, just let us know and we’ll send you more information.

– The MJ team

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